Increasing engagement for a top yoga studio in Houston

PROJECT GOAL

Houston's BlackSwanYoga was competing in a market that was becoming more crowded and sophisticated. They wanted to meet the surge in demand for yoga studios and secure their position as the leader.

SERVICES

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Social Media Management

Event Marketing

SEO

Film & Video

Messaging

Collateral

Video

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OUTCOME

We developed a comprehensive digital marketing plan that delivered consistency across all of the client's online business listings. We also delivered a sound social media strategy that resulted in millions of engagements and a heightened sense of community for the brand's online channels.

RESULTS

GrowthMaze collaborated with the BSY Houston team to optimize their digital presence. First starting with online presence management, our team perfected the yoga studio's listings across 50+ search engines online, resulting in a greater local SEO reach. The GrowthMaze team also activated the studio's social channels generating over 1 million organic social media impressions on a monthly basis.

THE PROCESS

The client was an established brand, but wanted to ensure market dominance in Houston as well as increase revenue streams from events and training seminars. As a result, we utilized an inside-out approach to ensure the brand was optimized online and discovered new ways to activate and bring the studio to life on social media.

MONDAY MANTRA

GrowthMaze began posting "Monday Mantras" which engaged studio visitors with meaningful and thoughtful ideas related to presence of mind and positivity. After a few weeks of consistent posting, Monday Mantras were well received by the community.

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DAILY SCHEDULES

GrowthMaze discovered a new means of sharing schedules -- posting a daily schedule with details about class type and pictures of instructors which helped the community plan the classes they wanted to attend. The consistent posts generated thousands of meaningful impressions and ensured classes were top of mind for the community.

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Sample daily schedules, without Instagram handles for instructors.

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PHOTO + VIDEO

GrowthMaze managed the studio's website and social media presence, and created original content in the form of photography and videos on an as-needed basis.

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Case Study

Black Swan Yoga Houston