Alive5

Rebranding a SaaS Leader in Text & Chat

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The Challenge

Alive5, a SaaS company specializing in text and chat solutions, needed a full-scale rebrand to position themselves as a market leader. Their goals were to:

Modernize the brand identity and website.

Communicate effectively with large enterprise clients.

Improve customer experience through guides, playbooks, and educational tools.

Drive qualified traffic and leads through SEO and tailored campaigns.

CLIENT

Alive5

Industry

SaaS (Text & Chat Solutions)

AUDIENCE

Enterprise-level organizations (NBA, MLB, NHL teams, universities, government, multinational corporations like Comcast Business)

Services We Provided

Website Development

Website Design

Working with GrowthMaze was an absolute game-changer for Alive5. Their team didn’t just redesign our website — they helped us completely reimagine how we present ourselves to enterprise clients. The combination of sharp strategy, clean design, and creative problem-solving made a huge impact. What stood out most was their work ethic: they were collaborative, responsive, and always willing to go the extra mile. We couldn’t have asked for a better partner in this rebrand.

Dustin Yu

Alive5

Our Approach

We partnered with Alive5 as an extension of their internal team, tackling both brand strategy and digital execution:

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Brand & Messaging

Iterated on positioning and copywriting to highlight Alive5’s value to enterprise organizations.
Crafted clear, benefit-driven messaging tailored for high-level decision makers.

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Website Design & Development

Created wireframes and multiple design iterations in Figma.

Built a professional, clean, and conversion-oriented website with landing pages for each service line.

Developed interactive elements (like looping process videos) to help prospects quickly understand the product.

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Content & SEO Strategy

Produced keyword-driven blogs and resources, including migration guides (e.g. capturing Zipwhip’s audience after their shutdown).
Published educational playbooks and how-tos to improve customer journey and retention.

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Email Campaigns

Designed and deployed segmented, value-focused email campaigns targeting different user groups.
Ensured campaigns aligned with the new brand voice and supported sales outreach.

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The Result

Significant increase in organic traffic through strategic SEO (dominating “Zipwhip migration” searches).
Higher engagement across the new website thanks to streamlined UX and interactive content.
New qualified leads from enterprise-level organizations.
A stronger brand identity that positioned Alive5 as a trusted SaaS partner for major institutions.

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Key Highlights

Full brand repositioning and website redesign.

Enterprise-focused landing pages with clear value propositions.

SEO wins from competitor keyword strategy.

Tailored email campaigns driving conversions.

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Alive5 now stands as a polished, enterprise-ready SaaS brand, equipped with the digital presence and content strategy to grow confidently in a competitive market.

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