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Haven Jiu-Jitsu Academy

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Building a Digital Home for a Growing Community
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The Challenge

As a brand-new jiu-jitsu academy, Haven needed more than just a website — they needed a compelling digital presence to tell their story, attract new students, and manage growth. Their goals were:

  • Showcase the founder’s story and values as the heartbeat of the academy.
  • Provide an easy way to view class schedules and register online.
  • Support e-commerce, blogs, and content-driven community building.
  • Drive consistent inquiries and new student sign-ups.

Drive qualified traffic and leads through SEO and tailored campaigns.

CLIENT
Haven Jiu-Jitsu Academy
Industry
Martial Arts & Fitness
AUDIENCE
Local students, families, and martial arts enthusiasts
Services We Provided
Website Development
Website Design
GrowthMaze helped bring Haven to life online. They didn’t just give us a website — they gave us a powerful tool to grow our academy. From the storytelling to the class schedule and trial funnel, everything was built with care and creativity. Because of their work, we’ve had hundreds of students walk through our doors and our academy has grown every single year. I couldn’t imagine a better partner for launching and scaling a business.
Nonso Ebede
CEO, Haven Jiu-Jitsu Academy

Our Approach

We worked closely with Haven to design a website that reflected their vision and culture:

Narrative-Driven Design

  • Positioned founder Nonso Ebede as the storyteller and face of the brand.
  • Created a clean, professional, and approachable design to resonate with families and athletes alike.

Webflow Development

  • Designed in Figma and built in Webflow for easy updates and scalability.
  • Added features like an interactive class schedule, blog, and e-commerce capabilities.

Lead Generation Funnel

  • Built a seamless inquiry form and a free one-week trial system, resulting in hundreds of sign-ups.


SEO & Consistency

  • Optimized local SEO and ensured all social platforms and online listings were aligned.
  • Established Haven as a trusted academy in its community from day one.

Ongoing Maintenance

  • Continued support with content updates, new pages, and site monitoring.

The Result

  • Hundreds of trial inquiries through the online funnel.
  • Consistent year-over-year growth, with Haven now thriving as it approaches its five-year milestone.
  • A professional, scalable website that continues to power marketing, community, and enrollment.

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