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Launching a Nutraceutical Brand from the Ground Up
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The Challenge

Mushnoom, a nutraceutical startup founded by two physicians, needed a full brand identity and e-commerce website to launch their first line of products. Their goals were:

  • Create a professional logo and branding system.
  • Develop an intuitive e-commerce site optimized for product discovery and conversion.
  • Ensure the platform could scale as new products launched.
  • Build in SEO and analytics from day one to drive visibility.

Drive qualified traffic and leads through SEO and tailored campaigns.

CLIENT
Mushnoom
Industry
Nutraceuticals & Wellness
AUDIENCE
Health-conscious Consumers & Retail Partners
Services We Provided
Website Development
Website Design
GrowthMaze has been with us since the very beginning, and their impact can’t be overstated. They didn’t just build us a website — they built the foundation for our growth. From branding and design to SEO and digital strategy, their work has directly fueled ReMedi’s rise as one of the fastest-growing healthcare IT firms in the country. Their creativity, discipline, and partnership have been instrumental in our success.
Sonny Hyare
MD, CEO, ReMedi Health Solutions

Our Approach

We collaborated with Mushnoom on a complete branding and digital launch:

Brand Identity

  • Designed a clean, professional logo to position Mushnoom as a trusted wellness brand.
  • Built a cohesive visual system with colors, typography, and imagery guidance.

E-Commerce Website

  • Designed a sitemap to showcase product categories and features.
  • Iteratively developed homepage and product page designs in Figma, with client input.
  • Built the site in Shopify, ensuring a seamless shopping flow with sign-up/login features, product filters, and checkout optimization.

SEO & Analytics Setup

  • Implemented best practices for titles, meta tags, and H1 structures.
  • Integrated Google Analytics for performance tracking.
  • Positioned the site for search visibility from launch.

The Result

  • A polished Shopify e-commerce platform, easy to scale with new product lines.
  • Successful brand launch leading to early sales and strategic partnerships.
  • A strong foundation of SEO and analytics for future growth.
  • A wellness brand identity rooted in medical credibility and consumer trust.

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