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OptiLung is developing a next-generation blood oxygenator that reimagines how ECMO devices are designed and manufactured. Founded by Matthew Gelber, Ph.D., a researcher with deep expertise in additive manufacturing of medical devices, the company had breakthrough technology but no market-facing brand, no web presence, and no investor-ready collateral. With pitch competitions approaching and conversations with investors and institutional partners underway, OptiLung needed to move from lab-stage credibility to a polished, fundable presence—fast.
Specifically, OptiLung needed:
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GrowthMaze took our complex technology and turned it into a brand and web experience that investors immediately understood. The website and deck were instrumental in helping us raise over a million dollars in funding. They didn’t just build us a website—they gave us the tools to tell our story.”
We partnered with Dr. Gelber through a fully integrated engagement spanning brand development, web design and development, pitch deck creation, and print collateral. Each workstream was run through an iterative, feedback-driven process to ensure the final output reflected the precision of OptiLung’s technology and resonated with its target audiences: investors, clinicians, hospital administrators, and institutional partners.
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The brand, website, and pitch deck became the foundation of OptiLung’s fundraising and partnership efforts. The collateral gave the company a polished, investor-grade presence that matched the sophistication of the technology itself.
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