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Pursuit Legal

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Launching a Modern Law Firm Brand
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The Challenge

Pursuit Legal, a startup founded by a veteran team of attorneys, wanted to break away from traditional law firm branding. Their goal was to:

  • Build a professional yet modern brand identity.
  • Create a clear, engaging website tailored to tech and business clients.
  • Express their value proposition in a way that felt approachable but authoritative.
  • Ensure the site could be easily managed and monitored by their team.

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Drive qualified traffic and leads through SEO and tailored campaigns.

CLIENT
Pursuit Legal
Industry
Law / Professional Services
AUDIENCE
Technology companies, startups, and business clients
Services We Provided
Website Design
Website Development
GrowthMaze gave us exactly what we needed to launch Pursuit Legal with confidence. From branding to copywriting to Webflow development, they delivered a modern law firm identity and website that our clients immediately trusted. Their process was collaborative, efficient, and creative — and they left us with a platform we can easily manage as we grow.
Mike Lodzinski
JD, Founding Partner, Pursuit Legal

Our Approach

We partnered with Pursuit Legal from the ground up, delivering a complete brand and web launch:

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Branding

  • Designed a new logo along with a curated color palette and typography system.
  • Positioned the firm’s brand identity as modern, confident, and client-focused.

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Website Strategy & Design

  • Created a sitemap to structure core services and client needs.
  • Designed a homepage and interior pages in Figma, aligning with the client’s vision.
  • Delivered professional copywriting to clearly articulate the firm’s narrative and unique value.

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Webflow Development

  • Built the website in Webflow for ease of updates and scalability.
  • Installed analytics and scripts to support independent monitoring and basic SEO visibility.

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The Result

  • A modern, polished law firm website that differentiates Pursuit Legal from traditional competitors.
  • A complete brand identity system that reinforces credibility with clients.
  • An easy-to-maintain platform, empowering the firm to manage updates in-house.
  • Strong early digital presence to support business development and client acquisition.

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